Powerhouses such as Marvel and DC are also victims of their own success, in a way. So, to hit the same dopamine threshold as before, storytellers need novelty.Īnd though for years they were able to get that with bigger explosions and more cameos and Easter eggs, they may now have to deconstruct the old templates completely, just as was done with genres such as westerns and musicals. Yet, it is fair to say that a good chunk of viewers feel they have seen too many variations on the same themes.
The superhero business is clearly nowhere near late-stage collapse. Polling 2,200 American adults, it found the share of audiences who enjoy superhero films went from 64 per cent in November 2021 to 59 per cent in July 2022.Īmong self-described Marvel fans, only 82 per cent still enjoy superhero movies, down from 87 per cent in that same period.Īnd 31 per cent of Marvel aficionados admit they are “getting a little tired of so many of them”, up from 29 per cent the previous year.īut polls and reviews are just snapshots. Then there are surveys such as the one published by research firm Morning Consult in 2022. The long-awaited The Flash, now showing in Singapore cinemas, also seems to be underperforming in theatres. It scored a “Tomatometer” rating of 46 per cent and failed to recoup its costs during its theatrical run.ĭC Studios’ Shazam! Fury Of The Gods bombed even harder. 3 and Spider-Man: Across The Spider-Verse are the second- and fourth highest-grossing films globally, according to Box Office Mojo.īut February also saw the release of Ant-Man And The Wasp: Quantumania, which took fifth place but was deemed a critical and commercial flop.
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